Custom manufacturing is a personalization or personalisation and tailoring of a consumer’s gate and fence product and its design to a client's personal details, specifications or characteristics he or she provides. It has especially been applied in the context of the oversized ornamental and estate gates. GateCiti® products are personalized based on the needs of an individual. Personalization implies that the changes are based on implicit data, such as product purpose, artistic and architectural design, special use and its application.